I was recently going through old photo albums and documents of my grandparents and great grandparents and discovered quite a bit about the influences on my life, even before I was born. Just like the extensive travel background of my family on my mom’s side, I learned that my Italian great grandparents traveled the world quite extensively while their age would allow.
My great grandparents spent some time in Hawaii from what I could gather around 1977. I found this charming 1977 Hawaiian Airlines Map-Guide Book tucked inside the photo albums.
The back side of the 1977 Hawaiian Airlines Map-Guide Book displays a short synopsis of each of the islands and reads as follows.
SEE ALL THE ISLANDS
Hawaii is a land of infinite variety and contrast. Each of the islands has its own distinct personality, and claims its own wealth of scenic and historic attractions.
While there is no denying the excitement and glamor of Waikiki, much that is best about Hawaii lies beyond the island of Oahu, of which Waikiki and Honolulu are a part. It is on the related and uncrowded Neighbor Islands that the old dreams of a tropical paradise remain real and vital.
No one can truly know the enduring charm and enchanting beauty of Hawaii without experiencing these gracious islands. There is no more pleasant, more enjoyable way to reach the Neighbor Islands that aboard a comfortable Hawaiian Air jet flight.
HAWAII…THE BIG ISLAND
It earns its name by being more that twice the size of all the other islands in the chain combined, and offers variety to match its size. Here is the incredible Hawaii Volcanos National Park…the historic City of Refuge…the spot where Captain Cook died…and the site where Hawaii’s first missionaries landed. Fields of orchids bloom beneath snow-capped mountains…jungle waterfalls plunge into the sea…Hawaiian cowboys work one of the world’s largest cattle ranches. There are superb resorts, great golf courses, some of the world’s finest deep sea fishing along the famed Kona Coast, and enough to see and do to keep you entranced for days.
KAUAI…THE GARDEN ISLAND
Conjure up your best vision of a South Sea island and you will have a pretty good idea of Kauai. From the awesome grandeur of Waimea Canyon to the serene beauty of Hanalei Valley, this is indeed a dream come true. Cruise up the Wailua River to the romantic Fern Grotto…hike where the menehunes, Hawaii’s legendary little people, performed with miracles…and take your pick of the islands wealth of unspoiled, secluded beaches. All this plus the best in resorts and recreational facilities.
MAUI…THE VALLEY ISLAND
Residents say, “Maui no ka oi.” Maui is the best, and there is good reason for their boast. Crowned by the towering 10,000 foot summit of Haleakala with its magnificent crater, and surrounded by a sun-bathed ocean, it is an island easy to become addicted to. From the dazzling resort areas of Kaanapali Beach, Kapalua, and Wailea Beach you look across gentle seat to the Islands of Lanai and Molokai. In old Lahaina Town, once Hawaii’s capitol and boisterous whaling town, you rub elbows wit history. In remote Hana you find a Hawaii where time has stood still. And you can choose from a wide variety of accommodations knowing that a great beach is nearby.
MOLOKAI…THE FRIENDLY ISLE
This is a “get-away-from-it-all” island that holds great appeal for the adventuresome spirit. Fine vacation facilities are available marking it easy to enjoy such things as a mule-back ride into Father Damien’s historic old leper settlement at Kalaupapa, browsing through the town of Kaunakakai, and exploring the scenic eastern shoreline.
LANAI…THE PINEAPPLE ISLAND
This is the smallest, least known, and least visited, of the major islands. Devoted almost exclusively to growing pineapple, its only town, Lanai City, is a model agricultural community set in the cool, pine-covered highlands. If you prefer isolated beaches, deep forests and rugged valleys to tourist resorts, Lanai is your island.
The inside of the 1977 Hawaiian Airlines Map-Guide Book opens up to reveal a beautiful map of the islands, highlighting the then DC-9 various routes between the islands.
Interesting enough, lots has changed in Hawaii since the brochure was published in 1977. Notably, Dole stopped producing pineapple on Lanai in 1992, with 98% of the island currently under ownership by Larry Ellison (CEO of Oracle). The DC-9 airplanes that were promoted throughout the advertisement appear to have ceased operation around 2001, where they were replaced with Boeing 717s.
In 1977, Hawaiian Airlines serviced over 3,000,000 passengers. In 2013, Hawaiian Airlines reported transporting 9,935,743 passengers for the calendar year.
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Source: InACents