Southwest Airlines is trying to attract new Rapid Reward members by again offering their typical 250 points. The kicker is that Southwest has teamed up with Coca-Cola to offer an additional 60 My Coke Reward points.

I was notified of this offer through my Coke Rewards account, so the offer automatically assumes you are a member of their program. If not, the My Coke Rewards program is free to sign up.

The exclusive landing page for this promotion is located on Southwest’s website. This promotion is limited to new Rapid Reward members.

Per the new Rapid Reward program rules, points no longer expire as long as you have flight or Partner earning activity every 24 months. Some additional details of this promotion include: You will receive an email within three to five business days of signing up that will have your My Coke Rewards 60 points code. Simply follow the link on the email and enter your code. Promotion starts June 1, 2011 and ends July 31, 2011.