The US Airways Grand Slam promotion causes probably the biggest stir among reward program enthusiasts, like myself each year. So every August, hundreds, if not thousands of us, get all ramped up preparing to partake in US Airways promotion and their partners, all in anticipation of earning the cheapest “hits” possible in the game to earn Dividend Miles bonuses. Walking away with 100,000 miles, in years past, could be had for various amounts of cash output, depending on your investment of time into the program, along with products you may or may not have any use for again.

This year, it appears US Airways has abandoned the program, which caused thousands of frequent flyer mile collectors to get down on their knees keyboards and beg Tweet US Airways to bring the program back. Unfortunately, the rally cries fell on deaf ears, and that all became too apparent this week.

As I ran into my local Walmart to pick up some milk, as soon as I walked in the door of the grocery section, there stood a farmers market type cart, with two cases of the true winner of the Grand Slam promotion, Biscoff Cookie Spread.

You see, during last years Grand Slam promotion, Biscoff was one of the partner programs participating in the program. Biscoff provides those magnificent cookies on flights, at least when penny-pinching airline CEOs are not hoarding them. All Grand Slam participants had to do was purchase something from Biscoff to score a hit, and every 4 hits earned (1 per partner typically) you bonus airline miles.

Undeniably, the real winner of the Grand Slam promotion was Biscoff. Scores of fans through down their wallets to gobble up as much cheap product as they could, ensuring not only miles, but cookie buttery bliss.

Comments from purchasers of the Biscoff products include,

“…How can something so good be so bad for you?” [FlyerTalk User ProfNapalm]

“…I’m a recovering Biscoff Addict. Perhaps a chapter of BA (Biscoffs Anonymous) might have meetings…” [FlyerTalk User jamesteroh]

“The greatest thing about the US Airways Grand Slam may not even be the 100,000 miles I’m going to earn. It’s the fact that it introduced me to Biscoff Spread.” [View From the Wing]

“The Most Delicious US Airways Grand Slam Hit Ever!” [Mommy Points]

“It’s probably a close cousin of Nutella in the crack department.” [ MilePoint User mwg25]

The cult like following of the Biscoff Cookie Spread and associated other products has caused many to lie in gluttony in first class seats on US Airways flights, laughing at those naive souls back in Coach.

So to find two elusive cases of Biscoff Cookie Spread at a local Walmart can only mean one thing, and one thing only.

THERE WILL BE NO GRAND SLAM PROMOTION IN 2012!!!!!!

Biscoff was scared there was not going to be a run on their product this fall from US Airways customers, and unloaded the product onto local discounters so as not to have a huge stockpile. Makes perfect business sense now.

US Airways failure to have a Grand Slam promotion this year will cause countless rental car agencies to have cars sit idle. Hundreds of hotel rooms will go unused. Other partners working with US Airways will likely file for bankruptcy later this year since there will not be a run on their products. The crumbling of the American economy continues…

…but I have my Biscoff Cookie Spread.

Our results are not a guarantee or warranty that Biscoff Cookie Spread will bring the same level of satisfaction…nor is it a precursor to the crumbling of the Grand Slam promotion or America.

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