American Airlines Shopping Portal Various Bonus Offers

This is just a quick note about an observation I noticed this week with American Airlines. As I go through my “junk” email account that I use to sign up for any kind of offer, I noticed I received 4 different offers (one for each of us) from AAdvantage. Below is a quick summary of the differences. Note each account offered the same amount of miles with the same shopping vendors, it is just how they presented the offer, as well as bonus miles.

– My oldest son received an offer for 10 American Airlines miles per dollar spent plus 500 bonus miles when you spend $100.
– My youngest son received an offer for double American Airlines miles per dollar spent (still the same 10 miles/$) plus 500 bonus miles when you spend $100.
– My account offered 10 miles per dollar spent.
– My wife’s account offered double miles per dollar spent.

I guess I find it amusing how different the offers are worded, yet they are the same thing, minus the bonus miles that each of my son’s accounts would receive. That is definitely something I kind of enjoy while monitoring all of our accounts…how different the promotions can be for each of us. Typically, it seems my account is the one that gets screwed out of the cool promotions. All of our American Airlines accounts are the perfect example.

In order of most to least, this is how our family ranks in the number of miles in each of our accounts. Youngest son, oldest son, my wife, and then me. Keep in mind we all opened accounts at approximately the same time this year, and have never yet flown with American Airlines. Our two lucky little ones get all the cool offers or most bonus miles!

I wonder how the marketing people chose who will receive which offer? What has been your experience with differences in offers?