The Value of Extreme Couponing to Save on Our Food Bill

Yesterday was a great day at the grocery store, full of lots of unnecessary items to get the most value. We typically do not shop at Giant Eagle grocery stores because they are notoriously more expensive when it comes to non-sale items. However, Giant Eagle now offers an excellent benefit to something we were already doing…filling up our gas tanks.

The promotion is called Food Perks, in combination with Fuel Perks. For every 10 gallons of gasoline that you purchase at a Get Go service station, you receive 1% off in Food Perks. My wife and I used to have separate Giant Eagle accounts from before we got married, and therefore received separate Food Perks and Fuel Perks benefits. Going to shop for groceries, we always had to make a decision whose card was better off being used. However, several months ago, I merged my account with my wife’s, therefore, creating a “giant” pool of savings.

Now, my wife and I pretty much exclusively fill our vehicles up with fuel at Get Go gas stations. We on average, assuming we both fill up each week, receive 3-4% in Food Perks benefits. Our goal is to get up to the maximum 20% Food Perks savings without letting them expire. The other benefit, which is not the subject of this article, is that we are often able to use our Fuel Perks discounts at the Get Go stations for additional savings on gas.

We knew a portion of our Food Perks was expiring at the end of this month, so we took the SUV and filled it up prior to shopping, bringing our Food Perks savings up to 20%. Note, you are allowed to earn over 20% in Food Perks, but are only allowed to use a maximum of 20% in a single shopping trip.

I told my wife ahead of time to expect this trip to take a long time since I knew I wanted to go through all of my coupons to maximize the savings. She kind of dreads these big shopping days just because of how long they take. Entertaining a child in a grocery cart only becomes easy for the first hour, at most, before they start wanting every unnecessary item in the store. In addition to the Food Perks, Giant Eagle also doubles coupons up to $0.99 in value. Since we do not shop at Giant Eagle very often, we save up all of our coupons for what I like to call foodmageddon. We also had been working on cleaning out our shelves of food, thus making room for the big event. This is my one day of payback to the large grocery giant for my years of over paying.

We arrived at the store around 9:30 in the morning, before the majority of the crowds were even up. Since we have an almost two year old, we awake early in our household. We worked our way through the produce, then the prepared foods section, and then the meat counters. By that point, our cart was half way full, we already had our lunch for the day planned, and none of it was “couponable.” Now to tackle the rest of the store and my overflowing pile of coupons.

The toughest part about the coupon journey is that I like to think I am organized, but I am not. I do not make a plan or a list on these large grocery shopping days. Instead I plan on buying anything I have a coupon for, and inevitably some that are not. I have all of my coupons in one of those little coupon organizers, all in alphabetical order. The problem is when I see something I might have a coupon for, I have to shuffle through all the coupons starting with the product names first letter in search for the correct coupon. It takes some effort and time. The smarter way to do coupons is to have the flat, clear baseball card holder sheets in a binder. Then we could easily search through the coupons. I have tons of those sheets from when I was a kid. The problem is, they are all in storage with my baseball cards while we try to sell our home. Having the house spotless and without all the extra clutter is nice; however, it causes problems while carrying on your normal, everyday life because something we need is always in storage. So for now we are stuck using our old, expandable file option.

The biggest thing we find during our extreme couponing is that we find ourselves buying lots of normal priced items because in our minds, we are still getting 20% off the price, even if we do not have a coupon. In the days before Food Perks, we usually only bought items that were on sale, and then stacked double coupons on top of it. Giant Eagle has made it a lot easier to purchase those impulse items with the Food Perks program, even if the item is not on sale.

So what did we not “need?” Quick and easy breakfast and lunch items such as Pop-Tarts, french fries, and sweet corn nuggets. Yes I said that right. They had in the frozen food section little balls of sweet corn, battered and fried. They looked delectable, and I could not help myself from throwing them into the cart without my wife seeing. My wife’s go-to-item was some Cinnabon breakfast bars that she was excited about because they can be warmed up in the microwave. Disclaimer: Luckily, we are both foodies and do not care at all what the other buys at the grocery store since we both love trying new things.

After nearly filling almost two carts full, we headed to the front to check out. We always use the self-checkout counters because it has the best possible use of the most coupons. If you head to the manned registers, the attendant will look at every coupon for the dates and to make sure you purchased the correct amount. The beautiful thing about the self-checkout is that the lines are usually shorter, they usually accept expired coupons, so long as they are not too far expired, and that if you purchase multiples of an item, you can often use multiple coupons.

My wife and I have the checkout process down to perfection since we have a toddler. I quickly scan all the items, and she bags. Our son often loves to help out by quickly handing dad all of the items his little hands can reach. However, he was distracted by the Hot Wheels car we unavoidably had to buy near the end to keep him happy (a dollar well spent at that point). We efficiently can get through the register way faster than a manned cashier. However, when people start to line up behind us, I always warn them that we are going to be a while since after we get done scanning everything, we often have a mountain of coupons to then scan. With a large amount of coupons, it is inevitable that the coupon bin is going to get jammed full of coupons when you drop them in, or the system does not accept a coupon if you have more than two. Even if you buy 4 of an item and have four coupons, the system will not accept them all the times. So the self-checkout person will need to come over and manually enter those in.

Then came the time for the final tally. We purchased $313 worth of groceries; however, with double coupons, we deducted $47, and with our 20% Food Perks, we subtracted an additional $53, bringing our grand total to $213. Therefore, who says cutting coupons does not have its benefits? By taking a little bit of time, we cut our food bill by a third. The item that we saved the most on was Zone Perfect energy bars. They were on sale for $1/each, and I had $0.55 coupons, thus making them free after double coupons (they doubled the coupon up to the amount of the item, so we did not make any money on these purchases unfortunately). We paid using my wife’s Discover Miles card, earning us an additional 213 miles towards future travel purchases.

Two and half hours later, we were finally done, and so was our son. He was so exhausted by the endeavor and was asleep within two minutes of the car ride. Fortunately, we do not live far from the store, and were able to wake him up, make lunch, and still get him down for a decent nap. Daddy on the other hand had a long road ahead of him with unloading and then storing all of our food finds.

Stouffer’s Food Outlet & Michael Symon’s B Spot Reviews

Every time my father works on the east side of town, he visits the Nestle Foods Stouffer’s Outlet store located at 5750 Harper Road in Solon, Ohio. Surprisingly, Stouffer’s thrift store is not very well publicized. I searched for information on their website, but was not able to find any information on it. Regardless, I knew about it through my family. Since we are expecting a new baby any day now, we wanted to stock up the freezer with some easy prep meals. Some of the best advice we were given in our lamaze is that the best gift people can give you after you have a baby is food and easy preparation meals because the last thing tired parents with a new baby want to do is prepare a meal.

Shortly after we arrived in the Stouffer’s parking lot, we were surpised just how busy the parking lot was, but after giving it further thought, it was a Saturday. It was proof to us though that the place is not that much of a secret, because it was crowded the entire time we were there. Overall, we scored some excellent deals, and luckily we have a chest freezer with an abundance of extra space to store all of our finds. We picked up large trays of lemongrass ginger chicken ($4.99), baked apples ($3.99), Mac and Cheese ($5.99), and lasagna ($8.99). Considering the large trays serve easily 4 people, they were an excellent value. In addition, we picked up lots of lean cuisine items and other smaller easy serve trays of food that we can easily pick up and make on the go.

After stocking up, we headed over the Michael Symon’s new restaurant, B-Spot. Around Cleveland, Michael Symon is about as famous as it gets when it comes to food. His other successful restaurants have all been very well received, including Lola and Lolita. Unfortunately, Bar Symon never worked out, but we were there to try out the new endeavor. B Spot is a burger joint, and was recently awarded the Best Burger in America at the 2010 South Beach Wine & Food Festival, so surely it is worth trying.

B Spot is located in an upscale shopping center in Woodmere. Somehow we had been missing it during our trips to the Trader Joe’s location next door since B Spot was kind of tucked in the corner of the plaza. We arrived shortly after noon, and the place was packed. We were initially told it would be a 15-20 minute wait and we were the first on the list; however, a table was being cleaned as we arrived, so we were quickly ushered to our booth. The atmosphere of the restaurant is different than his other places, with more of a relaxed atmosphere. On one wall was a giant collage of beer cans. Above the bar were detailed parts that resembled the assemblies you receive with model kits. The facility also opened up into the mall and had a door for access to the patio during the summer. For a Michael Symon caliber restaurant, I was surprised though to see that the place was not terribly large and could foresee long waits during peak times. If you know Michael Symon, most of his restaurants focus on pork, the pig, swine. B Spot is a totally different franchise.

The menu features burgers ranging from $6-11, and the detail to the toppings were well thought out and unique. We ordered the chips with Parmesan fondue and rosemary ($5.00), my wife ordered the Symon Says (burger with bologna, coleslaw, whip sauce, & American cheese; $8.00), and I ordered the Fat Doug (burger with coleslaw, pastrami, Swiss, mustard; $9.00). We asked our waiter, who was some young kid with a horrible attitude, if they had a kids menu, but they did not. In our opinion, that was a huge error on the part of the restaurant. If you are going to have a burger joint, you need to at least have some type of option for kids. I was not about to order my toddler son an entire $10 burger, that he may not eat. So my wife and I shared parts of our burgers with our son. He usually is not a huge meat connoisseur, and usually prefers vegetables to fries, but this time he dove right in.

As I thought about the lack of a kid menu some more, I realized Michael Symon is missing out on a potentially huge profit margin. Not only did you not get additional money from us had we ordered a “kids” item, as people become aware of the non-kid friendly menu, you are pushing clientele from ever even coming to the restaurant. Honestly, we would have even paid $10 for an additional meal, if it had even been labeled as a kids meal. B Spot could easily create a smaller version of their basic burger, label it as a kids menu, and rake in additional funds. My wife summed it up excellently at the end that Michael Symon must not have kids, otherwise he would relate to our situation.

Anyways, back to the food we did order. The food arrived promptly and hot and ready. The chips were nice and crispy and featured an excellent fondue for dipping. In addition, each table comes with a caddie full of additional sauces. The balsamic steak sauce tasted great with the chips. The burgers were good enough on their own, that they did not need any additional sauce. B Spot also features a separate pickle bar that you can take your burger up to once it arrives. My wife picked up an assortment of pickles, which our son LOVED! Needless to say, our son ate a ton of pickles, a couple of chips, and a lot of both my wife and my burgers. We were all successfully full at the end and thought the food was a great value. The service on the other hand needed some improvement. Our waiter had such a poor, cocky attitude that it kinda took away from the experience. However, we really want to take some additional family members once some of the other locations open up in the future. Our son loved it so much, that his belly must have been content, because within 5 minutes in the car ride, he was asleep.

AFAR Travel Magazine Review; Best Travel Magazine?

This week I started getting AFAR magazine. I am always excited to read a new publication and see what I can learn. I received the January/February 2011 issue, which featured international articles on Barcelona, Vietnam, New Zealand, Argentina, Mexico, Switzerland, Tobago, and Sweden.

The top of the magazine proclaims in big, bold letters “Winner: America’s Best Travel Magazine.” I had to open up the issue and search inside to see AFAR was named the top travel magazine in North America at the 2010 Lowell Thomas Awards. You can see the list of winners here. I am unsure whether this was the award that AFAR is using to proclaim their win. What surprised me the most though was that the magazine did not have a single article on “American” travel.

I love to read about international travels as much as the next guy, but if you are going to proclaim America’s Best Travel Magazine, at least feature one store on a local domestic destination. Over the next couple of months I am going to have to see how the magazine pans out. Meaning, I am not sure what their real intention is when publishing this magazine. Were they only looking to feature international stories, or was it meant to be a more broader, travel related magazine? Personally, I am looking for a well rounded magazine, featuring all aspects of travel, both domestically and internationally.

Another question I had while flicking through the magazine was, what do they mean by “experiential travel?” The statement is touted throughout the issue. Simply put, it means “Experiences that connect you with the essence of a place and its people.” I have got to admit, I really like AFAR’s tag line, although I find myself getting tongue-tied when I try to say “experiential.” The articles in themselves really seem to focus around this concept as well. In that regard, a job well done to the authors.

When I first received my issue, I was looking forward to coming on here and raving about how well it was put together. However, I found myself all that not interested in it by the end. I want to read articles about obtainable travel. That is not to say going abroad is totally out of the question, but for most travelers, a local trip is way more feasible.

Since the issue featured an article on Barcelona, I will have to give the magazine to my parents to read since they are currently planning a trip to Spain, and see what their opinion is of the magazine in general.